Let the regalia do the talking while you do other things.
Maximise on the use of social media to enhance visibility of your business. Create a Facebook page and WhatsApp group for your business, be on Instagram and twitter. Use social media productively and responsiblyĭo you know how big people’s appetite towards viewing Facebook and WhatsApp statuses is? If you do, what have you done about it in the context of your business? Why capitalise on that by posting your business on that high traffic media rather than wasting your bundles forwarding useless pictures and chain messages that does not have a bearing on your business.What sustains entrepreneurship is consistency in giving the market best products and services. We have quite a number of fast food outlets that started on a very high note quality wise, but dropped this virtue with time to their demise. Most businesses start on very well on the quality aspect, but fail the sustainability test along the way. It is the quality that is embedded in products and services that has value. Quality products and services attract customers. Have within your networks people who appreciate what you do. Often times we connect with people who do not add value to our businesses.
You just have to be extensively connected in order to succeed. Your business is your way of life that most of your contacts should support. If your current contact list has nothing to do with your business, then overhaul it and start afresh. What percentage of the contacts that are in your phone knows your business and how many are supporting it? The ability to convert all your contacts into customers does the magic of not only exposing your business but brings in the much needed sales. I have seen many people who are shy even to say the price of the product they are selling. The brave man is not he who does not feel afraid, but he who conquers that fear.” The late nationalist Nelson Mandela once said “I learned that courage was not the absence of fear, but the triumph over it. You don’t keep to yourself in fear and dream of success one day. Success in business entails exposing your brand in the marketplace. To succeed in entrepreneurship, you need selling skills. The ability to sell in any business stands taller in ranking than others. You might argue back and forth but the fuelling point of any entrepreneurship journey and of business in general is sales.Īll the piles of stock that you have, even the well-crafted services that you offer can remain as mere locked value if you cannot translate them into sales. If you cannot sell, do not attempt to open a shop. The service provider brought in a relevant and convenient solution to the market.īusiness entails converting your product or service into cash in a sustainable manner. People can now store value in their phone, buy and pay bills which has been a gap in the market. Be driven by an economic challenge in the form of demand for a unique solution to a current problem.ĮcoCash came in as an easy money transfer solution and it has arguably turned into the largest bank in Zimbabwe’s history. Your innovation, inventions and business idea should seek to address a current and emergent socio economic challenge.
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